3 TRIVIA APP BRANDING TIPS YOU CANNOT MISS IN 2021
So how can app developers create their own global sensation in today’s age? Be it user engagement, finding the right audience and tools to market it, and creating a brand that resonates with their audience is top of every trivia marketer’s branding checklists.
Getting Started: Here are 3 quick but absolutely crucial tips to boost your brand.
1.Leverage User Generated Content To Grow A Community Of Engaged Players
Its paramount to encourage user engagement with the addition of a feature that allow users to submit their own trivia questions to be used in the game. This feature would require a team to review user-submitted questions and ensure that content be culturally aligned to each region (for example, an app user in Argentina may not know how to answer a question about an American baseball player).
What was the upside to all these man hours? Trivia branding expert Cavazzani says The Question Factory was successful at keeping the app’s content fresh and engaging to audiences, helping to push the app to the top of the app store by this startegy. According to Cavazzani, the reason The Question Factory succeeded was because it provided users with new, exciting and relevant trivia questions thus increasing user base.
In order to keep the app engaging, we needed to have a lot of content, and make this content fresh so that each user would have a unique experience while playing the game. And one of the best ways to get content that would stay relevant was to get it from our user base. These unique experiences makes the app experience special.
2. Carefully Evaluate Your App Objectives And When To Make The Right Version Updates
Trivia Crack won over its native audience in Argentina, it was time to expand globally. However, a successful expansion requires a strong foundation and a lot of patience.
It is advisable that app developers think of a launch as a beginning, not an end. Being the best product requires vigilance and constant testing; it’s best to avoid making assumptions because they may not always be right.
‘We had to wait more than six months for Trivia Crack to become what it was. It wasn’t an instant success. So be calm when trying to figure out what the application needs in order to grow. Try to see what you have and look at it in a critical way so you can make the program that users are looking for’, Cavvazanni says.
3. Continuously Track The Competition And The Impact Of App Updates
Once an app is released into the world, the team behind it still needs to focus on updates. Cavazzani cites that his team wanted to update the app in a way that would improve user experience and the app itself. It’s no surprise that when an update was well executed (such as the update that added The Question Factory to Trivia Crack), the app’s popularity improved. Keeping an eye on your app’s rankings and reviews before and after an update is a reliable way to determine the update’s success.
Another factor that comes into play is the competition in the market. Its crucial for teams to constantly monitor the app store charts and identify any breakout new apps in similar categories. They also should take note of how other apps’ updates impact their app store rankings, user reviews, and performance in new, untapped regions and work towards it to fine tune the user experience.
So incorporating these three crucial tips for your trivia app would make absolute sense.
Happy Marketing!
