How to market a trivia game in the modern age
To market a trivia game is not as easy as compared to the other games. It needs deeper insights and focused competitor research.
The Preferred Business Model
Usually, this is the section where we analyze App Annie’s charts and take cognizance of the strategies applied by your competitors. This time we will check directly the app stores for more detailed observations. We will talk about trivia games preferred by users in the United States and available on Apple App Store and Google Play Store.
For this category of games, the rules of the game are fairly simple. The most popular apps are free and offer a paid version without ads and with premium features. Freemium model works very well in this case because users are tempted to download this subcategory of games when they have leisure time and they want to try something new. In case they constantly return to the game, they can be convinced to purchase certain in-app items. The condition is to make your app interesting enough to have players coming back.
But before applying the methods described in the article we should highlight that all your efforts are useless if your advertising strategy implies intrusive and annoying formats. If you want to avoid bad reviews and to maximize the chances to skyrocket your retention rates, two things are critical. Firstly focus on providing the right context and then personalized ads.
Choose A Category
First things first! The most obvious advice and that is to step out of the crowd. It is useless to mention how many apps like yours are available on the market. So, we won’t do that. Instead, we are going to suggest focusing on a special type of quiz. While providing general questions about everything means to attract all types of users, this method could be not as efficient as it seems, because you need to fight against other popular apps.
The key is to find a niche and big groups of users who will enjoy certain categories. For example, Popcorn Trivia does a great job to attract movie lovers. They say that the game is very addictive and everybody is happy. So it represents a good reason for customers to spend time with family and friends. People don’t gather together only to watch movies but also to play the game.
YOU vs Your Opponents
In a trivia game, the opponents are very important because they create that specific atmosphere for each user. Of course, there are also users who prefer to play it without opponents but you need to make sure that you satisfy all your customers’ preferences. Moreover, social becomes a must-have feature in every app, no matter its category. When you allow users to interact with one another you will observe that their interest for the game is even higher. They will continue to open the app to check what other players did so far and to communicate with them.
This is a natural behavior and you need to implement the necessary tools for providing this connection between players. Just take a look at QuizUp and see how its creators found the perfect solution to create profiles for all players and to personalize each customer journey.
Ending note
Marketing a trivia game is a challenge with multiple questions. The trick however is to get creative and to take advantage of the knowledge accumulated so far in finding the right answers. Remember that competition is the main element which convinces users to continue their adventure. In the same time, there are various solutions for promoting your product but you need to consider your users’ opinions and to implement certain features which allow you to curate an awesome experience for them.
